New name. Same great product for international distribution. Chef Robert Irvine’s world-famous FITCRUNCH® Baked Bar is now available internationally under the name FITELITE®. Chef delivers three delicious flavors packed with 30g of protein and just 6g of sugar. Chocolate Chip Cookie Dough, Cookies & Cream, and Peanut Butter.

Chef Robert Irvine’s FITELITE® Bars are a soft baked cookie bar topped with a unique mixture of creamy and crunchy layers that deliver a taste and texture like no other protein bar.

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